STARBUCKS
The company is named in part after Starbuck, Captain Ahab’s first mate in the book Moby-Dick, as well as a turn-of-the-century mining camp (Starbo or Storbo) on Mount Rainier. According to
Howard Schultz’s book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, the name of the company was derived from Moby-Dick, although not in as direct a fashion as many assume. Gordon Bowker liked the name “Pequod” (the ship in the novel), but his then creative partner Terry Heckler responded, “No one’s going to drink a cup of Pee-quod!” Heckler suggested “Starbo.” Brainstorming with these two ideas resulted in the company being named for the Pequod’s first mate, Starbuck(taken from here
Ok ok. Enough of that History/origin. But at least you now know where the name came from, or where the owners coined the name striking brand well known all over. One professor way back in college once mentioned the reason why Starbucks is well known and well recognized is through their name. It’s striking, different languages can easily pronounce the name and its easy to remember.
My first Starbucks experience would be way back 1998. A friend from Poveda called me up and told me that Starbucks Katipunan finally opened and are offering free drinks to everyone who comes in. She went to my house after a busy day in school and went to Katipunan. Had my Mocha Frap with biscotti which is also free. Saw a lot of friends from Ateneo and finally went home. This was 10 years ago.
I love Starbucks because of the comfort it brings. It’s welcoming and homey. I love looking back to those moments I have spent there, doing thesis, studying for BUSTAXA, asked some guy to Prom among other things both worthwhile and just mundane events that became part of my life. I have had a few out of the blue dates with J here, rainy valentine’s day 2006 =) among others. We just love listening to the jazz music that each store has to offer. Calming and not too evasive.
It’s just fun to look back and remind ourselves of the things we have done in the past, be it good or bad. It helps us keep grounded and continue to learn and evolve as human beings.